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Privacy Policy

1. Who We Are

SereneAI Ltd is a company registered in England and Wales (Company No. 16646814), with its principal place of business in Blackpool, England. We provide AI consultancy and automation services to UK contact centres and customer service teams.

For the purposes of UK data protection law, SereneAI Ltd is the data controller for personal data collected through this website and in connection with our services.

You can contact us regarding data matters at: daniel.turner@sereneai.co.uk

2. What Data We Collect

2.1 Website Enquiries and Contact Forms

When you submit an enquiry through our website, we collect:

• Your name and email address
• Your organisation name and role
• Information about your team type and size
• The content of your message
• Your explicit consent (checkbox confirmation)

2.2 Email Correspondence

If you contact us by email, we retain the content of that correspondence and your email address for the purpose of responding to your enquiry and maintaining a record of our communication.

2.3 Website Analytics

We may collect anonymised, aggregated data about how visitors use our website (such as pages visited and time on site). Where we do so, this data cannot be used to identify you individually. We do not use third-party advertising or tracking cookies.

2.4 Client Engagement Data

Where you become a client of SereneAI, we will process personal data as outlined in a separate Data Processing Agreement. This policy covers our website and pre-engagement activities only.

3. How We Use Your Data

We use the data we collect for the following purposes:

• Responding to enquiries — to reply to your message and arrange a discovery call if appropriate
• Client communication — to maintain ongoing communication if you become a client
• Legal obligations — to comply with our legal and regulatory obligations
• Legitimate interests — to improve our services and understand how prospective clients find us

We will not use your data to send marketing communications without your explicit consent. We will never sell your data to third parties.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

• Consent — for storing your enquiry data, which you provide via the consent checkbox on our contact form
• Legitimate interests — for responding to direct email enquiries and maintaining business records
• Legal obligation — where processing is required to comply with applicable law

5. Where Your Data Is Stored

All personal data submitted through our website is stored and processed within the United Kingdom. We use UK-based infrastructure and do not transfer personal data to servers outside the UK or European Economic Area.

Our website is hosted via Cloudflare Pages. Form submissions are processed via a Cloudflare Worker and stored securely in the UK. We recommend reviewing Cloudflare's Privacy Policy for their data handling practices.

6. How Long We Keep Your Data

• Enquiry data — retained for 12 months from the date of enquiry, or until you request deletion
• Client correspondence — retained for the duration of the engagement plus 6 years, in line with our legal obligations
• Email correspondence — retained for 12 months unless a longer period is required for legal or business reasons

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — to request a copy of the data we hold about you
• Right to rectification — to request correction of inaccurate data
• Right to erasure — to request deletion of your data, where no legal obligation requires us to retain it
• Right to restrict processing — to request that we limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests
• Right to withdraw consent — where processing is based on consent, to withdraw it at any time

To exercise any of these rights, contact us at daniel.turner@sereneai.co.uk. We will respond within 30 days.

8. Complaints

If you have concerns about how we handle your data, please contact us in the first instance and we will do our best to resolve the matter.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:

• Website: ico.org.uk
• Phone: 0303 123 1113

9. Cookies

Our website does not use advertising cookies or third-party tracking cookies. We may use essential cookies to ensure the website functions correctly. No cookie consent banner is required for essential cookies only.

10. Third-Party Links

Our website may contain links to third-party websites, including LinkedIn. We are not responsible for the privacy practices of those sites and recommend you review their privacy policies separately.

11. Changes to This Policy

We may update this privacy policy from time to time. The date at the top of this page reflects when it was last revised. We encourage you to review this policy periodically.