Privacy Policy

Last updated: 9 August 2025

1. Introduction

SereneAI Ltd (“we”, “our”, “us”) is committed to protecting your privacy and keeping your personal information safe. This policy explains how we collect, use, and store your data when you visit our website or contact us.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect:

• Personal information: Name, email address, phone number, and any other details you submit via contact forms.
• Technical information: IP address, browser type, and pages visited (collected through standard server logs; we do not use invasive tracking or third-party cookies).

3. How We Use Your Information

We use your information to:

• Respond to your enquiries
• Provide our services to you
• Improve our website and user experience
• Meet legal or regulatory requirements

We will never sell or rent your data to third parties.

4. Lawful Basis for Processing

We process your personal data on one or more of the following bases:

• Your consent (for example, when you submit a form)
• To take steps at your request before entering into a contract
• Our legitimate interests (for example, website security and performance monitoring)
• Legal obligations (for example, record keeping)

5. Data Storage and Security

All data is stored securely in the UK or in services that meet UK GDPR adequacy requirements.

We use encryption, access controls, and secure servers to protect your information.

6. How Long We Keep Your Data

We keep your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

7. Your Rights

You have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate data
• Request deletion of your data (“right to be forgotten”)
• Restrict or object to our processing
• Request a copy of your data in a portable format

To exercise these rights, email info@sereneai.co.uk.

8. Third-Party Services

For scheduling, we use Calendly. After you give consent, their widget may load and set cookies to provide the booking experience. See their policy at calendly.com/privacy.

We may use trusted third-party services (such as email hosting or form handling) to operate our website. These providers are contractually required to keep your data secure and process it only according to our instructions.

9. Cookies

We only load non-essential cookies (e.g., Calendly) after you click Accept on our cookie banner or explicitly choose to load the calendar. You can continue to use the site without accepting these cookies.

10. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with a revised date.

11. Contact Us

For any privacy-related queries, please contact:

Data Protection Officer
SereneAI Ltd
Email: info@sereneai.co.uk